Videos

This section describes the rules and requirements for all videos

Welcome to the guidelines for creating engaging video content as part of our ambassador program! This guide outlines essential requirements to help you produce high-quality videos that resonate with our audience, convey accurate information, and reflect the spirit of Concordium and our partners. Videos play a crucial role in expanding our reach, building trust, and educating the community about our projects and partnerships. Each video should capture viewers’ attention with a dynamic visual flow, clear and professional narration, and current information. By following these guidelines, you will create videos that are not only informative but also visually compelling and accessible for all audiences.

1. Quality and Format:

   • HD Quality: All videos must be in HD to ensure visual clarity and appeal.

   • Dynamic Content: Diversify your visuals to avoid repetitive stock footage. Include real-life elements, like screenshots of project web pages, statistics, or market analysis visuals relevant to the content.

   • No Static Backgrounds: Avoid static, unchanging backgrounds. Keep the visuals dynamic and engaging to maintain viewer interest.

   • Video Length: Videos may also be in short (9:16) format, with a required length of exactly 1 minute, no shorter.

2. Minimum Duration: For full-length videos, ensure they are at least 1 minute long to cover all main points effectively.

3. Subtitles and Voiceover:

   • Clear Subtitles: Use accurate, easy-to-read subtitles to improve accessibility.

   • Professional Voiceover: Voiceovers must be clear, well-paced, and free of distortions for optimal viewer understanding and engagement.

4. Logos and Branding:

   • Place the Concordium logo in one corner for consistent branding, along with partner logos as required.

   • QR Codes for Links: Embed QR codes in the video to direct viewers to relevant websites or partner resources. This allows viewers to easily access additional information.

5. Latest Information:

   • Ensure that all information is up-to-date, featuring recent quotes, data, or insights from interviews, articles, or AMA sessions.