X threads

This page describes the requirements and suggestions for the Twitter Threads content type.

Creating impactful Twitter threads is a key skill for Concordium Ambassadors. Threads are a powerful format for sharing detailed information in an engaging, digestible way, reaching both new audiences and existing community members. This guide outlines the core requirements for crafting high-quality threads, focusing on clarity, structure, and relevance to Concordium's mission. By following these guidelines, Ambassadors can effectively communicate the unique benefits of Concordium, build genuine engagement, and expand our community.

1. Clear Objective and Structure: Define the purpose of the thread: education, news, instructions, or sharing insights. Start with a strong opening tweet that grabs attention and briefly introduces the main idea of the thread. Ensure the thread is cohesive, with each part flowing smoothly into the next.

2. Minimum Number of Tweets: A quality thread should consist of at least 5-10 tweets to cover the topic in sufficient detail. Each tweet should add valuable information, avoiding repetition or unnecessary details.

3. Content Value: Focus on informative, original, and useful content. Avoid copying information; instead, share your own insights. Use relevant data, facts, or statistics about Concordium (e.g., features, security mechanisms, ID layer, or unique blockchain advantages).

4. Call to Action (CTA): Conclude the thread with a clear call to action, such as inviting readers to follow, comment, or explore additional resources. Include questions if necessary to engage the audience in discussion.

5. Visual Elements: Where possible, include images, infographics, or short video clips, as visual content boosts engagement. Graphics can be sourced from Concordium’s media kit or Brandfolder (DAM).

6. Tone and Style: Maintain a professional yet accessible tone, aligning with Concordium’s mission and values. Aim for clarity and simplicity: each tweet should be easily understood and free from jargon (unless explained).

7. Accuracy and Compliance: Ensure all information is accurate and up-to-date. Double-check terminology and statistics. Avoid unverified claims about Concordium or competitors; adhere to company guidelines.

8. Hashtags and Mentions: Include relevant hashtags (e.g., #Concordium #Blockchain #Web3) to improve discoverability. Mention @ConcordiumNet and other relevant accounts to increase visibility.

9. Authenticity and Enthusiasm: Show genuine interest in Concordium! The thread should reflect sincere enthusiasm for the project, aligning with the program’s mission.